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How to set up an Etsy Shop?
Do you want to learn how to set up an Etsy shop the correct way and maximize your sales? Setting up your Etsy shop the right is way is very important. Many people start an Etsy shop every day. Still, sometimes they miss the most important details, resulting in not making (enough) sales.
Not only does your Etsy shop need to look good, but it also needs to provide your potential customers with the most essential information they need to purchase. This means that there are no shortcuts here. You will have to put in the effort to make your Etsy shop the most successful it can be. If you set up your Etsy shop correctly from the beginning, you could turn your shop into a selling machine!
So let’s get started!
Preferences for your Etsy Shop
The first thing you need to set up an Etsy shop, is an Etsy account. So go ahead and create your Etsy account or log in to your existing account.
You will need to set a few preferences for your Etsy shop before you can actually get started. Language is essential, and if you are going to target customers in the United States, you need to set this to English.
Next you will set the country for your Etsy shop. Finally, it would help if you chose the currency you will sell your products in. This needs to be United States Dollars.
Choose your Etsy Shop Name
It is important that you choose the best possible name for your Etsy shop. The best idea here is to select a name related to your niche. Your shop name can be anywhere from 4 to 20 characters with no spaces or special characters.
Also make sure your shop name is availble on social media channels, such as Instagram and Twitter. An free tool is Namecheckr, where you can check the availability of your brand name accross all sorts of social media channels.
When you enter your desired shop name Etsy will check if it is available (it has to be unique). If it is not available, they will provide some alternative suggestions and you can choose one of these or start from scratch.
Stock your Etsy Shop
The next step is to stock your Etsy shop. You can either enter a physical item or a digital download.
Also read:
How to Sell Digital Downloads on Etsy
5 Ideas on How to Create Digital Downloads for Etsy
Add your Listing Details
Now, you will create your Etsy listing, fill in all the details, and upload your product images. Your Etsy business needs to use top quality images of your products. Poor quality graphics can negatively impact your listings, as well as your sales.
Aside from product images, you will need a good profile picture and banner for your Etsy shop. Make sure that your branding is cohesive. You can easily create an Etsy banner on Canva.com for free. Make sure you add your Etsy shop’s name in your cover art. Look at other successful Etsy sellers to see what designs they have used to inspire you.
I recommend that you include a picture of yourself in your profile image. You may not want to do this, but you need to do it as it will help build trust with potential customers.
Your profile picture needs to be 400 x 400 pixels and less than 10 MB. Make sure that the image of you is clear.
For your shop cover art, you want it to be eye-catching and professional. You could add one of your product images or something that reflects your niche.
If graphic design is not your thing, head to Fiverr.com and find a talented designer who can create great cover art for you for a few dollars.
Set up your payment details
Setting up your payment details is your last step in opening an Etsy shop, and the most important one! You need to fill in your bank account details on where you want to get paid.
Lastly you also need to fill in your billing information. You can add a credit card, or depending on your location, you can add a PayPal account.
Open your Etsy shop
CONGRATULATIONS! Your are now the proud owner of your own Etsy shop! Well done! SO there you have it; how to set up an Etsy shop.
What is next? Learn how to create and sell digital products on Etsy. Get started here for FREE!
